The 7 Most Common Email Marketing Mistakes

Published on: 26 June 2021 Last Updated on: 05 August 2023

Email marketing is crucial in driving brand awareness and bringing quality leads to your website.

Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it’s essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.

In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.

Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:

Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?

7 Most Common Email Marketing Mistakes

In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.

1. Not Personalizing The Email Campaigns

Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!

Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.

Here are essential arguments to help convince you of the benefits of personalization in marketing.

Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.

Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.

2. Penning Poor Subject Lines

No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.

So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.

Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.

As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience’s attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!

3. Not Including ONE, Clear Call To Action

As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:

Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once

Remember, the CTA is the magic button that leads the readers into taking the desired action.

4. Not Looking Professional

The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:

Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language

Professional emails attract higher conversion rates and encourage readers to share your message.

5. Sending Emails from A Donotreply@domainname.com

Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.

Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.

6. Ignoring Mobile

According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.

To optimize your email marketing for mobile, follow these essential tips:

Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails

Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.

7. Wrong Links, Broken Links, Or No Links At All

Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.

Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.

Conclusion

We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.

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A Digital Asset Management Solution Overview

More businesses these days operate exclusively or mainly in the digital world. The digital frontier is the internet and the various software suites that companies use to access it. They might utilize cloud computing for the enhanced security that it offers. This also means that more companies have extensive and highly valuable digital assets. These businesses must frequently come up with safe yet innovative ways to manage them. We’ll talk about some digital asset management solution basics in the following article. In this article, we are going to speak with leading professionals from SPW Enterprises. They offer IT asset relocation in Malaysia to both big and small firms. They will help us shed some light on what are Digital Assets and why they need to be taken seriously in 2022. What Exactly Are Digital Assets? Before we get into the exact purpose of DAM, or digital asset management, you should understand what we mean when we use this particular term, “digital assets.” That’s kind of a catchall phrase that can include all sorts of things, but let’s run through what a company might mean when they use it. The most basic way to define the term is to say that digital assets are assets that come in a digital format. Digital simply means the asset in question appears in cyberspace. You cannot physically hold it in your hand. When a company uses the term “digital asset,” they also probably mean they have exclusive rights to it, and it is their sole prevenance. They would not use the word “asset” if that weren’t the case. Other companies or individuals cannot legally use it without permission or without paying a licensing fee. Digital assets might include slide decks, images, spreadsheets, files containing text, videos, photos, and so forth. Companies might have a tremendous amount of digital assets that are their intellectual property, or they might only have a few of them. That depends on how big the company is and what exactly it does. How Can You Manage Digital Assets? Now, let’s get into the digital asset management concept a little bit more. The reason the average company needs to produce digital assets is to help a customer. They must create the images, photos, text, etc., to help a customer or client through each buying journey phase. The “buying journey” is the route through which a company leads a client until they produce the finished product that the client wants. If the client wants to get to that end-stage where they’re happy with the deliverable, they must be part of this process through each development phase. It stands to reason that the digital assets a company creates for a client will include trade secrets of all kinds. The digital assets might feature new tech that the R and D department has produced. It could consist of images, crucial development data, lab test results, and more. If a company does not bother to get a digital asset management solution to handle all of that, they risk a data leak. Security is definitely one of the main reasons why businesses implement DAM systems. Convenience is another since a DAM system often adds structure and clarity when the client wants a project status update. What Specifically Can a DAM System Do? Different digital asset management systems have various functionalities. However, you can count on them to do a few basic things, regardless of the industry or project details. They can keep all the assets in a centralized location so both the developing company and the client can review them easily. They can look for a file based on its name, the copyright information, associated keywords, technical specifications, and its origin. If you’re one of these companies that are doing project development for clients, you’ll probably want a DAM system that allows you to find files quickly using advanced filters. If you’re in a vital project status meeting with a customer, they will expect no less. You’ll also want your DAM solution to ensure marketing and brand compliance. You might be in a field or you may represent clients who are in an area that has governing bodies which demand strict protocol adherence. You must comply with all licensing agreements because if you don’t, these governing bodies can levy heavy fines against you. You also want a DAM solution that speeds up the project’s time to market, assuming it’s a physical product the company that hired you is going to offer the public. The right digital asset management solution is one that helps you speed through the development process, so your client’s competitors don’t leave them in the dust. In short, companies that don’t utilize digital asset management solutions often find it hard to compete with ones that do. Read Also: A Guide to Choosing an Enterprise Document Management Solution How Can Master Data Management Help Your Business?

How to Overcome the Logistical Challenges of eCommerce

If you want your online business to really take off in 2019, you’re going to need to plan ahead for the logistical challenges presented. There are numerous issues eCommerce companies face in terms of logistics; particularly as the business grows. So, if you want to overcome the challenges within the industry, here you’ll discover some of the best tips and advice you can follow. Ensure you’re providing the right delivery options: One challenge eCommerce businesses face today is the increase in delivery demand. This poses two potential problems. Firstly, it means your business needs to ensure its goods are delivered quickly and safely to its customers. Secondly, it means you need to be offering a variety of delivery options in order to keep customers happy. Customers today want a variety of delivery options available. This could include same day, next day and special delivery options. If you aren’t offering a variety of delivery methods, you could be missing out on a lot of potential business. Avoiding inventory issues: Inventory issues pose a major challenge for eCommerce. As online shopping continues to rise, it’s more important than ever before for retail companies to keep tabs on their stock levels. You’ll need to pay attention to both inventory location, as well as accuracy. Knowing where everything is located will improve efficiency within the warehouse, while also ensuring you don’t invest in a stock that you don’t actually need. Similarly, ensuring you have full visibility of your stock levels in real time will help you to prevent running out of stock and disappointing your customers. You can purchase inventory software which automatically tracks stock levels and shows where the stock is. This is definitely worth investing in if you want to improve your logistics in 2019. Providing a reliable delivery service: We mentioned earlier that there were two challenges with delivery in today’s eCommerce sector. One of which was ensuring your parcels arrive quickly and safely. There are hundreds of delivery companies to choose from these days and not all of them offer a good, reliable service. Therefore, you’re going to want to ensure you choose a courier service you can rely on. Take your time to compare the different couriers and see what their reputation is. You should be able to find plenty of online reviews to help you make the best decision. The above are just some of the main logistical challenge’s eCommerce businesses face today. As online shopping is expected to grow even further in 2019, getting on top of your logistics operations and ensuring they are as efficient as possible, is going to help ensure you keep up with demand. Read Also: Ways To Spice Up Your Online Shopping Of Apparels 5 Reasons To Use Magento For Your Next Ecommerce Website

Why Lead Generation Is Essential For Business?

Lead generation is the effective marketing process or technique that helps any business to reach its target without any complications. It is the best way to create interest among the target audience about any service or product offered by a particular company. With the help of this method, a business can generate potential sales leads. Lead generation is the ideal way of stimulating interest in developing sales and since it also uses digital channels. Due to the increasing needs, most lead generation call centers and companies are also providing businesses with powerful and most effective solutions. Currently, most industries and business use lead generation because it could work for any business including education institutions, insurance agencies, furniture store, office suppliers, etc. Of course, lead generation will get great popular in the future, it is perfect for service-oriented businesses. To generate quality leads you must approach the expert services and also visit the official website to understand a lot about Lead Generation. How To Generate Sales? With proper expertise, experts help any organization or businesses to empower their sales pipelines via proper interactions. Due to the increasing competition, many businesses are struggling a lot particularly when it comes to generating sales. This problem will be arising due to the poor economy. Without quality leads, a sales team cannot be successful, overall, generating good leads is always important for any successful business. Generation of high quality or new sales leads becomes an essential factor for any business because a lead is a person or company that has shown interest in any particular product or services. Day to day the buying process has also changed so that marketers need to spot some new ways to reach buyers because it is important to stand among the increasing competition. Instead of doing mass advertising it is better to build continuous relationships with prospective buyers. Lead Generation really works for any products or services of any business. With the lead generation, a business can experience a lot of benefits Brings Positive ROI: Lead generation provides a better Return on Investment. Through quality leads, you will get a great chance of squaring your ROI. Improved Sales & Profit: Using lead generation is the best way of increasing sales in your services or products. Overall, lead generation is also a must in the competitive market. Desired Customers: Lead generation is the key factor to attract your targeted customers at different demographic locations. Cost-Effectiveness: However, the proper advertisement is an important requirement for any business to reach its successful position. For this most business goes with a convenient marketing strategy like lead generation. Unlike any other methods, it works effetely at the same time it is cost-efficient at the same time allows you to generate better produce results. So it is better to hire best lead generation services by visiting its official website. On the whole, lead generation is one of the effective options for business so lead generation is much important for any business. If you need to give a new dimension to your business you must generate leads with the help of professionals this allows you to get awesome results. Read More : 1. Six Low-Investment Business Ideas You Can Start Today 2. Building A Brand For Your Small Business 3. 5 Ways To Reduce The Packaging Cost In Your Business

The 7 Most Common Email Marketing Mistakes